Hemp has been suppressed for colliding with major industries' interests for numerous decades. We have come to a time where the impact of human actions on the earth is leading the road to a not so brighter future; however, living in the technology and communication era, awareness is escalating like never before, and major brands are now looking for sustainable routes to preserve the environment while competing in an oversaturated market.

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Afends is betting hard on Hemp as it is the best fabric known to man and still remains as the most sustainable. “The Hemp Revolution - Part I” was shot in Australia’s biggest Hemp Field for Afends Spring-Summer 15/16 Campaign and is a part of the feature documentary “The Afends Hemp Revolution”.